The Limitations of Web Campaigning

This is a good article about the limitations of the web as a campaign tool.

"Just because a campaign is Web-savvy, it isn't going to push them over the edge," said Giovanni Gallucci, a Dallas-based social media expert and new-media consultant. "You hear a lot of hoopla about fundraising doing so much on the Web, and yet look at Ron Paul."

I think what's interesting about that comment is that it rubs both ways: You can make an argument that without the Internet, Ron Paul would never have been the phenomenon he was this election. You can also make the argument that it never mattered, as the Internet was never going to overcome the difficulty in mass marketing Paul's unique approach to politics.

But if you look at the Obama campaign, you can make an argument that their Web campaigning did, in fact, push them over the edge.

Here's the link.